Module 4

Module 4.

Intelligence and insight form the backbone of our strategies.
Our motto: « We follow the data »

Supported by a team of data analysts, our senior strategists ensure that every tailor-made solution is deeply rooted in strong insights. To enhance our ability to listen, act, and react effectively, we have developed a proprietary AI-based monitoring tool that allows us to deliver concrete and directly implementable strategic recommendations. To do so, we collect, mix and analyse relevant policy information with media and social media datasets. These insights inform our strategic recommendations, helping our clients refine their policies, commercial and/or communication efforts.

Our modules are prepared:

■ Before an activity – to assess the landscape, trends, and conversations, guiding the optimal approach;

■ After an activity – to measure impact, gather insights, and refine future strategies;

■ Continuously – for real-time tracking of mentions and trends, supporting crisis management and adaptive planning based on evolving coverage.